GRAPHIC DESIGN:
The art and profession of selecting and arranging visual elements—such as typography, images, symbols, and colours—to convey a message to an audience. Sometimes graphic design is called “visual communications,” a term that emphasizes its function of giving form—e.g., the design of a book, advertisement, logo, or Web site—to information. An important part of the designer’s task is to combine visual and verbal elements into an ordered and effective whole. Graphic design is therefore a collaborative discipline: writers produce words and photographers and illustrators create images that the designer incorporates into a complete visual communication.The evolution of graphic design as a practice and profession has been closely bound to technological innovations, societal needs, and the visual imagination of practitioners. Graphic design has been practiced in various forms throughout history; indeed, strong examples of graphic design date back to manuscripts in ancient China, Egypt, and Greece. As printing and book production developed in the 15th century, advances in graphic design developed alongside it over subsequent centuries, with compositors or typesetters often designing pages as they set the type. |
WEB PAGE DESIGN:
is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of technologies (such as markup languages) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs).
The intent of web design is to create a web site (a collection of electronic files residing on one or more web servers) that presents content (including interactive features or interfaces) to the end user in the form of web pages once requested. Such elements as text, forms, and bit-mapped images (GIFs, JPEGs, PNGs) can be placed on the page using HTML, XHTML, or XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) usually requires plug-ins such as Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web pages by using HTML or XHTML tags.
Improvements in the various browsers' compliance with W3C standards prompted a widespread acceptance of XHTML and XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements. The latest standards and proposals aim at leading to the various browsers' ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins.
Typically web pages are classified as static or dynamic.
Static pages don’t change content and layout with every request unless a human (web master or programmer) manually updates the page.
Dynamic pages adapt their content and/or appearance depending on the end-user’s input or interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side (end-user's computer) by using client-side scripting languages (JavaScript, JScript, Actionscript, media players and PDF reader plug-ins, etc.) to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages (PHP, ASP, Perl, Coldfusion, JSP, Python, etc.). Both approaches are usually used in complex applications.
With growing specialization within communication design and information technology fields, there is a strong tendency to draw a clear line between web design specifically for web pages and web development for the overall logistics of all web-based services.
Graphic design to make impressions:
Whether we’re talking about brochures, billboards or presentation folders, you only have a few seconds to catch the attention of your prospects, and we have proven time and time again that we can help our clients do exactly that.
You may have the best products in the world and provide customer service that is light years ahead of your competition, but if your image doesn’t convey that, you may never have the opportunity to prove it. We can help you overcome that by developing the image of a powerful, well-established company, just like we’ve done for thousands of other clients.
Why do you need professional graphic design?
Most people understand the risks they face when they choose to handle their own legal or tax matters, but many don’t realize the risks that they face when they choose to handle their own graphic design. The potential pitfalls come in the form of poor first impressions, as well as lost opportunities and profits, to name just a few. A professional graphic designer, on the other hand, can ensure that your marketing materials produce results, create a powerful impression and increase your profits.
We provide a complete range of graphic design services for brochures, posters, billboards, and even logos. In short, we can handle pretty much any graphic design needs you may have, just let us know what you’re looking for.
Are you ready for your business to grow like wildfire?
If you think that our graphic design services may be what your business needs, give us a call at 336-882-1278 or request a price quote today to see how we can help your business grow! info@pierce advertising.com |
PHOTOGRAPHY:
is the process, activity and art of creating still or moving pictures by recording radiation on a sensitive medium, such as a film, or an electronic sensor. Light patterns reflected or emitted from objects activate a sensitive chemical or electronic sensor during a timed exposure, usually through a photographic lens in a device known as a camera that also stores the resulting information chemically or electronically. Photography has many uses for business, science, art and pleasure.
Lens and mounting of a large-format camera.
A historic camera: the Contax S of 1949 — the first pentaprism SLR.
Nikon F of 1959 — the first 35mm film system camera.
The word "photography" comes from the Greek φ?ς (phos) "light" + γραφ?ς (graphis) "stylus", "paintbrush" or γραφ? (graphê) "representation by means of lines" or "drawing", together meaning "drawing with light." Traditionally, the products of photography have been called negatives and photographs, commonly shortened to photos.
The discipline of making lighting and camera choices when recording photographic images for the cinema is dealt with under Cinematography
Function and cameras
The camera or camera obscura is the image-forming device, and photographic film or a silicon electronic image sensor is the sensing medium. The respective recording medium can be the film itself, or a digital electronic or magnetic memory.
Photographers control the camera and lens to "expose" the light recording material (such as film) to the required amount of light to form a "latent image" (on film) or "raw file" (in digital cameras) which, after appropriate processing, is converted to a usable image. Digital cameras replace film with an electronic image sensor based on light-sensitive electronics such as charge-coupled device (CCD) or complementary metal-oxide-semiconductor (CMOS) technology. The resulting digital image is stored electronically, but can be reproduced on paper or film.
The movie camera is a type of photographic camera which takes a rapid sequence of photographs on strips of film. In contrast to a still camera, which captures a single snapshot at a time, the movie camera takes a series of images, each called a "frame". This is accomplished through an intermittent mechanism. The frames are later played back in a movie projector at a specific speed, called the "frame rate" (number of frames per second). While viewing, a person's eyes and brain merge the separate pictures together to create the illusion of motion.[2]
In all but certain specialized cameras, the process of obtaining a usable exposure must involve the use, manually or automatically, of a few controls to ensure the photograph is clear, sharp and well illuminated. The controls usually include but are not limited to the following:
Focus - the adjustment to place the sharpest focus where it is desired on the subject. |
